Sam graduated from Central Saint Martins in 2009 and won two D&AD Student Awards whilst studying, with music videos for Bob Dylan’s ‘Like A Rolling Stone’ and Damon Albarn’s Monkey, Journey to the West project.
Sam’s music video work includes DJ Shadows’ award winning video “ Nobody Speak, “WU LYF (“We Bros”) and David Lynch (“I Know”), the latter of which was screened at the Edinburgh and Krakow Film Festival. He also directed the video for Usher’s Grammy award winning single ‘Climax’ and ‘Hold On’ by British producer SBTRKT.
Sam’s creative partnership with The Weeknd has produced three music videos (“Pretty”, “Live For” feat. Drake, “Often”), while his visual for J. Cole’s “She Knows” was awarded ‘Best Urban Video – International’ at UK Music Video Awards 2014.
Sam’s commercial work includes spots for BMW, Audi, Capital Xtra’s flagship TV campaign, Champs and Axe.