Portrait Daniel Kleinman

Daniel Kleinman

Daniel Kleinman is recognised as one of advertising’s most established directors.  Over his long-spanning career, Danny has won the top awards for his advertising work at Cannes, D&AD, the New York One Show, British Arrows, Clio, Creative Circle, Midsummer Awards and many others. The Gunn Report acknowledged him as the Most Awarded Director in the world, he has received the President’s Award from Creative Circle and the Chairman’s Award at the British Arrows. He’s also topped the Campaign, Shots and Televisual’s lists of hottest directors and in Ad week, was voted US Commercial Director of the decade.  Danny’s production company Rattling Stick, which he founded in 2006, together with Ringan Ledwidge and Johnnie Frankel, has been consistently awarded over the years. 

During the 80s Daniel pioneered the use of post-production special effects in the hundreds of music videos he directed, winning numerous awards for his work with artists such as ZZ Top, Fleetwood Mac, Prince and Madonna.

From the 90s Daniel has concentrated on advertising. He has not only created ads with complex VFX for clients such as Guinness, X-Box, Chrysler, Johnnie Walker, Sony, and Audi.  Additionally, his equal ability to direct comedy and dialogue has led to work for Boddingtons, Super Noodles, Durex and John West Salmon, with his timeless ‘Bear Fight’ commercial frequently appearing on funniest advert lists even now, more than 20 years later.  He is still perhaps best known for directing such classics as the John Smith's campaign with comedian Peter Kay, the affecting NSPCC ‘Ventriloquist’ and 'noitulovE' for Guinness; an ad which has often been described as one of the best ever made.

Daniel took over the mantle of James Bond titles designer from Maurice Binder, creating the iconic title sequences for 8 of the last 9 blockbusters - including 'Die Another Day', 'Casino Royale', 'Skyfall', 'Spectre' and most recently 'No Time To Die'. 

In his spare time, he likes to play the ukulele and tend to his garden.